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Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics by Thomas Tullis, William Albert

Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics Thomas Tullis, William Albert ebook
Publisher: Morgan Kaufmann
ISBN: 0123735580, 9780123735584
Page: 318
Format: pdf

I was wondering which is the best practice to Measure User Experience, based on 4 key pilars: 1) Branding; 2) Usability ; 3) Content and 4) functionality. He is co-author of the books Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics (2008) and Beyond the Usability Lab: Conducting Large-scale Online User Experience Studies (2010). Presenting Usability Metrics," by Tom Tullis and Bill Albert. Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics by Thomas Tullis, William Albert. Http://www.developsense.com/resources.html#exploratory; Cox, R., Duisters, P., & van de Laar (2011). Burlington, MA, USA, Morgan Kaufmann Publishers. There are a few good books out there on measuring UX, but I'd start with Tom Tullis's Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics . Web analytics mainly deals with collecting, measuring, analyzing and reporting the data on presentation components. However we can get a rough idea of their overall satisfaction by “connecting the clicks” user did on the site and other key metrics like time spent on site, conversion ratio etc. And Albert, Bill (2008): Measuring the User Experience: Collecting, Analyzing, and Presenting Usability Metrics. Resources on Exploratory Testing, Metrics and Other Stuff. "Measuring the User Experience: Collecting, Analyzing, and. In this paper, I introduce the key business process steps in designing a web analytics strategy for an online platform. As a professional usability researcher working in a large corporation, I need to be able to 'tell the ROI story' convincingly. Date: Wednesday, November 30, 2011. I learned some great things in th. What would you recomend for this kind of .